Women in Advertising Survey Statistics at Survelum Public Data Bank |
| Data collected: 10 survey responses Click on underlined response options to use corellation filters |
Personal Information |
Please select your age range. | ||
| Under 18 |  (0; 0%) | |
| 18-24 | (8; 80%) | |
| 25-31 | (1; 10%) | |
| 32-40 | (0; 0%) | |
| Over 40 | (1; 10%) | |
Describe your present place of residency. | ||
| Rural | (3; 30%) | |
| Urban | (1; 10%) | |
| Suburban | (5; 50%) | |
| Indian reservation | (0; 0%) | |
| Military base | (0; 0%) | |
| Farm country | (1; 10%) | |
| Other | (0; 0%) | |
What is your highest level of education attained? | ||
| No education | (0; 0%) | |
| Elementary school | (0; 0%) | |
| High school | (1; 10%) | |
| Home school | (0; 0%) | |
| G.E.D. | (0; 0%) | |
| Some college | (0; 0%) | |
| Associate's degree | (1; 10%) | |
| Bachelor's degree | (5; 50%) | |
| Some graduate school | (1; 10%) | |
| Master's degree | (1; 10%) | |
| Ph.D. | (0; 0%) | |
| Some college | (1; 10%) | |
How many hours of television do you watch per week? | ||
| under 5 | (4; 40%) | |
| 5-10 | (4; 40%) | |
| 10-15 | (0; 0%) | |
| 15-20 | (1; 10%) | |
| over 20 | (1; 10%) | |
How many magazines do you currently subscribe to? | ||
| none | (5; 50%) | |
| 1-2 | (2; 20%) | |
| 3-4 | (2; 20%) | |
| 4-5 | (1; 10%) | |
| over 5 | (0; 0%) | |
What is your race/ethnicity? | ||
| African American | (0; 0%) | |
| Asian | (0; 0%) | |
| White/Caucasion/European | (9; 90%) | |
| Native American | (0; 0%) | |
| Hispanic/Latino | (0; 0%) | |
| Mixed | (0; 0%) | |
| Middle Eastern | (1; 10%) | |
| Other | (0; 0%) | |
If other in previous question, please specify. | |
| See Responses |
Women in Advertising |
What percentage of gender specific advertisements focus on women compared to men? | ||
| Under 20% | (0; 0%) | |
| 20%-40% | (1; 10%) | |
| 41%-60% | (2; 20%) | |
| 61%-80% | (4; 40%) | |
| Over 80% | (1; 10%) | |
| Do not know | (2; 20%) | |
What level of respresentation do women compared to men have in today's media? | ||
| High representation | (1; 10%) | |
| Slighly above the median | (2; 20%) | |
| Equal representation | (2; 20%) | |
| Slightly below the median | (2; 20%) | |
| Underrepresented | (1; 10%) | |
| Do not know | (1; 10%) | |
| Equal representation | (1; 10%) | |
Women are accurately depicted in advertisements today. | ||
| Yes | (0; 0%) | |
| Yes, depending on what area of advertisements | (3; 30%) | |
| No | (7; 70%) | |
| Do not know | (0; 0%) | |
What is the average dress size of an American woman in 2006? | ||
| 2 | (0; 0%) | |
| 4 | (1; 10%) | |
| 6 | (2; 20%) | |
| 8 | (1; 10%) | |
| 10 | (1; 10%) | |
| 12 | (2; 20%) | |
| 14 | (1; 10%) | |
| 16 | (0; 0%) | |
| 18 | (1; 10%) | |
| 20 | (0; 0%) | |
| Over 20 | (0; 0%) | |
| Do not know | (1; 10%) | |
Describe the last magazine or newspaper advertisement you saw that depicted a woman and what the woman was doing in the ad. | |
| See Responses |
Women are portrayed more favorably today than they were in the past. | ||
| Yes, more favorably | (3; 30%) | |
| No, nothing has changed | (3; 30%) | |
| No, less favorably | (3; 30%) | |
| Do not know | (0; 0%) | |
| Do not know | (1; 10%) | |
Do you think women are used more often to sell products for men than men are sued to sell products for women? | ||
| Yes | (9; 90%) | |
| No(the opposite) | (0; 0%) | |
| About even | (0; 0%) | |
| I don't know | (1; 10%) | |
Describe how media portrays the ideal woman: | |
| See Responses |
What are your thoughts on Dove's new beauty products campaign, featuring plus-size women in their underwear? | ||
| Very favorable | (4; 40%) | |
| favorable | (2; 20%) | |
| neutral | (2; 20%) | |
| unfavorable | (1; 10%) | |
| very unfavorable | (1; 10%) | |
| I have not seen that ad | (0; 0%) | |
If you subscribe to magazines, how often do you see ads that you would describe as distasteful? | ||
| never | (0; 0%) | |
| 1-2 ads per magazine | (3; 30%) | |
| 3-4 ads per magazine | (4; 40%) | |
| 4-5 ads per magazine | (0; 0%) | |
| over 5 ads per magazine | (2; 20%) | |
| Not Checked | (1; 10%) | |
Do you think Calvin Klein ads which often depict women at below-average weights impact women viewers in negative ways? | ||
| Yes | (7; 70%) | |
| No | (2; 20%) | |
| Often | (0; 0%) | |
| Rarely | (1; 10%) | |
| I have never seen those ads | (0; 0%) | |
Do you think advertisers should have the freedom to depict women however they want or should ads be censored? | ||
| Advertisers should have complete freedom | (6; 60%) | |
| There should be some loose guidelines | (2; 20%) | |
| There should be strict guidelines | (2; 20%) | |
| I do not know | (0; 0%) | |
Overall, do you have a negative or positive perception of how women are portrayed today in media? | ||
| Positive | (1; 10%) | |
| neutral | (4; 40%) | |
| negative | (4; 40%) | |
| i do not know | (0; 0%) | |
| Not Checked | (1; 10%) | |
Survelum Public Data Bank · Women in Advertising Survey
Survelum is user-friendly software for creating online surveys, polls, and questionairries
Survelum Public Data Bank is a free and public research data source
Powered by Survelum.com
Copyright © 2002-2025 Survelum.com. All rights reserved